About Abnormal Swag

Abnormal SWAG by Identity Works is a different way to shop for branded gear. You will not find run of the mill or tried and true products here. Leveraging our extensive brand partnerships, sourcing wizardry and distribution and decoration capabilities, we’ve created Abnormal SWAG as a new kind of marketplace, focusing only on products that you will not find for branded promotion purposes from any other source. From hot boutique brands to products that are trending online or in social media, we’ve created the distribution network to put the hottest and most unique products in the hands of your clients, bearing your brand, making you truly different from your competition.

Our approach with Abnormal SWAG is different from other sites out there. Instead of giving you a ton of options of stuff you don’t want, we focus on only 1 product at a time, with a new product released every month. Previous month products are visible and available for purchase in our Past Swag section.

Abnormal SWAG is powered by Identity Works, Inc. Founded in 1996 and based out of the La Crosse area in WI, Identity Works is a national leader in branded merchandise, apparel, technology, and fulfillment. Our proprietary branded technology platform powers national and international organizations, backed by award-winning creative and personalized, white-glove service for all of our customers. More about Identity Works